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Mickael

Copywriting: The Surest Easy Way To Great Headlines And Titles!

  Whatever online business or business model you’re pursuing – information products, e-commerce, blogging, lead generation, or almost anything else – headlines & titles matter. A lot. They have a job to do: grab & hold attention, which in turn determines whether someone engages with you… Or not. More than anything else, your headline or title is what will dictate your success in terms of grabbing readers, pulling ad clicks,

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Mickael

Marketing Basics: Lessons Learned From… a Power-Washing Business?

  Odd title for a ‘marketing basics’ post on an online business blog, I know. “Marketing basics” is certainly applicable. But “Powerwashing”…? After all, I am a longtime, full-time online marketer and entrepreneur, immersed in advanced, bleeding-edge ‘next-wave’ stuff! And that means my livelihood revolves in large part around technology & optimization. Employing a new app, running multi-variate split-testing, re-thinking funnel optimization ad nauseum, etc. I do these things in

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Mickael

Download Napolean Hill’s “Think and Grow Rich”!

“The starting point of all achievement is desire. Keep this constantly in mind. Weak desire brings weak results, just as a small fire makes a small amount of heat.” ~ Napoleon Hill You say you don’t have a copy of Napoleon Hill’s “Think and Grow Rich”? Ok, but waitaminit… you haven’t read it? Truly?? Before we remedy that serious oversight (with a download button below), let’s go over why it’s

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Mickael

The Priceless Secret To Ever-Improving Online Advertising Results!

  “Online advertising is the answer for rapid, scalable revenue generation…” Or not. Try this quick quiz. Online advertising is either: A – The quickest, surest way to generate sales for your online business, or B – The quickest, surest way to waste time & money and get nothing in return.  If you chose “A”, the “quickest, surest way to generate sales”, you are certainly in the majority opinion. Unfortunately,

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Mickael

Create A REAL Online Business!

  It’s terribly unfortunate that the “Online Business” industry – MY industry – has positively trashed its own image. After years of “say anything” products, claims, promises, and marketing tactics, it’s no surprise that no one believes anything we say. So what happens when someone develops a legitimately excellent product or service? For the most part, it’s discounted out-of-hand. And that sucks. The reality is, making money online is not

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Mickael

The Seven Deadly Sins of Online Business

  With so many people putting in so much time, effort, and resources into starting, running, and growing an online business and making money online, you’d think there would be a lot more successes. After all, the business of ‘online business’ has matured quite a bit: there’s a wide array of business models to pursue, with easily learned strategies, and proven effective tactics. Plus, there is an enormous (and growing)

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