When all is said & done, the only things that really matter are conversions. Whether that is a sign-up, an opt-in, or a sale, everything else is irrelevant. Does it matter how your site looks, or how long someone lingers, if no one converts? Those things may contribute – or subtract – from your conversions, … Read more
Most of us know intuitively that good copywriting is important. But here’s something that may not be as intuitive: copywriting includes headlines and titles (and headings)! Whatever online business or business model you’re pursuing – information products, e-commerce, blogging, lead generation, or almost anything else – headlines & titles matter. A lot. They have a … Read more
Odd title for a ‘marketing basics’ post on an online business blog, I know. “Marketing basics” is certainly applicable. But “Powerwashing”…? After all, I am a longtime, full-time online marketer and entrepreneur, immersed in advanced, bleeding-edge ‘next-wave’ stuff! And that means my livelihood revolves in large part around technology & optimization. Employing a new app, … Read more
With so many people putting in so much time, effort, and resources into starting, running, and growing an online business and making money online, you’d think there would be a lot more successes. After all, the business of ‘online business’ has matured quite a bit: there’s a wide array of business models to pursue, … Read more
I do a lot of lead magnets for a pretty wide range of businesses & niches. Since lead magnets (“Lead Magnet” = freebies, opt-in bait, giveaways, free reports, etc.) can be such a crucial tool for lead generation, I thought I’d expand on something I recently posted in a Facebook group when someone asked where … Read more