A website monitoring service, or domain monitoring service, can be an absolute lifesaver. Along with regular, non-local backups, these are the two best insurance policies you’ll ever have. For context: one of the worst experiences I’ve had running a business happened when I launched a new offer, and found I had zero sales after nearly … Read more
When all is said & done, the only things that really matter are conversions. Whether that is a sign-up, an opt-in, or a sale, everything else is irrelevant. Does it matter how your site looks, or how long someone lingers, if no one converts? Those things may contribute – or subtract – from your conversions, … Read more
Disclaimer: if you’re completely satisfied with your website’s performance; if you have all the sales you want; if you’re getting as many sign-ups, leads, or opt-ins as you’d like… you can skip this article. Ok, if you’re still here, I want to turn you on to a class of incredibly useful & worthwhile resources that … Read more